Make it wanted.
Make it pay.
Get the frame and the desire right before anyone executes.
Tyche.Black is an AI-native strategic design consultancy for owners, investors and chief executives when a decision is due. Two partners stay in the work.
Discuss a live situationSomething has changed, and a decision is due.
- What do we do with the business we have just bought?
- Why has growth stopped?
- What should AI change here, beyond another pilot?
- What is this asset, this destination, this product really for?
- What will the next owner believe?
- The people running it have changed: what should it become now?
We work with private equity operating partners and their portfolio companies, family offices and holding companies, founders and chief executives of mid-size businesses.
Five decisions we are called for.
We decide what should be done, design what it should become, and prove it, so your people can carry it.
Find the growth — where the next return comes from.
Create something new — a business tested before anyone builds it.
Reposition what exists — a brand people have stopped wanting.
Make AI useful — the uses that change your economics.
Take it to market — a launch designed as a business.
What we doOne reads how value is built. One reads how value is wanted.
Every decision that matters turns on both.
Sergio Mottola — strategy, capital, technology, regulation.
The model, the economics, the rules. Lloyd’s and the London insurance market first. Strategy research at Bayes Business School (then Cass) with the Baden-Fuller group. Architect of San Marino’s digital-asset framework. Venture partner in digital assets.
Giulia Maresca — product, brand, culture, creative direction.
More than twenty years in luxury and fashion, designing and building bags and accessories inside Tod’s, Moncler, Christian Louboutin, AllSaints and Emilio Pucci. Now she creates products, stories and businesses across fashion, wellness, longevity and entertainment, among them a period series in development.
Put both in one room and the options stop being the obvious ones.
The taste and judgement you meet are the ones in the work.
Sergio and Giulia make every call. A research system and an operating layer we built and own do the research, the modelling and the prototypes.
Here, nothing is handed down, and a partner writes what is signed.
How we workThe room before the decision.
It starts with a Session, not a proposal.
The first meeting is already work: your situation researched before we sit down, our view in writing after.
From St. Moritz, Switzerland, and wherever the decision is.
Discuss a live situation