Positions, not predictions.
We make our assumptions visible, follow the money, and change the position when the evidence changes. We write about the forces reshaping value and desire: intelligence, money, ownership, culture and consumer choice.
What is worth more when execution is cheap.
Sergio Mottola · strategy, capital, technology, regulation.
The infrastructure of the next economy: agents as the interface, money as code, and the movement of value from execution to judgement, ownership and relationships.
- AI adoption is no longer the question. The question is how deeply work is delegated, and who captures the value.
- Agents will become the primary interface to the internet. Software will serve machines as well as people.
- AI makes execution abundant. Framing, judgement and invention become more valuable.
- The durable enterprise model is hybrid: frontier intelligence where it helps; private systems where data demands it.
- Agents need money they can operate. Programmable money matters when machines become economic participants.
- Tokenisation will be led by institutions in public markets, and by specialists where private assets require context.
- As creation becomes abundant, discovery, trust and direct relationships become scarce.
What people choose when everything is infinite.
Giulia Maresca · product, brand, culture, creative direction.
The demand side of value: how desire moves, why luxury loses its distance, and what people choose when products, content and claims become infinite.
- Luxury did not lose desire. It lost distance. The houses that restore scarcity will separate from those that became expensive retail.
- The logo is losing power. Product, provenance and belonging must carry the value.
- The strongest fashion opportunity sits between luxury and mass: better product, clearer codes, attainable price.
- Gen Z does not need another campaign. It needs a reason to join, return and care.
- An archive is not a strategy. Renewal begins by deciding what must remain, and what must go.
- Capital is moving from broad fashion propositions towards beauty, wellness and distinctive craft.
- Wellness is becoming a place, a relationship and a way of living, not simply a category of products.
- As entertainment becomes cheaper to make, a distinctive world and a human point of view become more valuable.
Where technology changes what people value.
AI can collapse the cost of making without creating a reason to care. Capital can make an asset liquid without making it valuable. A heritage house can modernise without becoming relevant. We write together where the economics and the desire cannot be separated.
The long form lives on the partners’ own sites.
The full positions, and the writing as it is published, at SergioMottola.io and GiuliaMaresca.com.
New perspectives on request: hello@tyche.black.